How to maximise the utility of your market analysts

Market analysts are key players in educating clients, building trust, and driving brokerage growth. They are your voice in the market, providing valuable insights through trade ideas, articles, webinars, and premium content.

But here’s the challenge:

• Analysts’ contributions are hard to measure, which makes performance reviews and salary discussions challenging.
• Content distribution is often ineffective. Client portals are rarely visited outside of deposits or withdrawals.
• Effort without results: Analysts spend hours on interviews, webinars, and writing—but without a structured strategy, these efforts rarely translate into measurable business growth.

We’ve developed a proven framework at Trading Bull to address these challenges. This framework helps analysts become tangible revenue drivers for your brokerage.

The Broker Section on Trading Bull

The Broker Section is a dedicated space on the Trading Bull platform where your broker’s content lives. Unlike client portals, which are often ignored until deposit or withdrawal time, clients frequently access their trading platform.

With the Trading Bull EA (Expert Advisor) installed, you can:

• Stay connected effortlessly with clients inside their trading workspace.
• Control access: Decide who sees your premium content based on funding levels.

Access Control Examples:

• Trade ideas and news, provided by the Trading Bull team, are available to all funded accounts. 
• Your team’s exclusive content is unlocked for accounts with a balance of $500 or more.

This approach ensures you get the maximum of clients and helps you strategically segment your audience.

Key content strategies for maximum impact

1. Trade ideas with a ‘Trade Now’ button

• Analysts can continue publishing trade ideas and articles on your website for SEO benefits.
• Repost these updates on Trading Bull with a ‘Trade Now’ button, allowing clients to act on ideas instantly.
• In free content, mention that premium trade ideas with actionable insights are accessible via the Trading Bull EA.

2. Premium trading course

• Have your analysts create video content uploaded to Trading Bull in a Netflix-style interface.
• Clients can track their progress and revisit lessons anytime.
• During webinars or expos, analysts can say: “Want to learn how I trade? I’ve created a free course available with a funded account.”

This approach makes it easy for analysts to attract clients at both online and offline events.

3. Exclusive client webinars

• Host weekly webinars exclusively for high-value clients.
• Discuss upcoming trade opportunities and review past trade performance.
• Webinars act as powerful upselling tools, increasing client loyalty and deposits.

4. E-Books and trading guides

• Provide downloadable resources such as:
  • How to Trade Forex
  • How to Day Trade Gold
  • Quarterly Market Outlooks
• Make these resources accessible only to funded accounts, increasing their perceived value.

The result: clear business impact

By implementing these strategies, your analysts and marketing team will have the following:

• At least four new marketing assets (trade signals, courses, webinars, e-books) to attract and engage clients.
• Clear performance metrics for evaluating analysts’ contributions.
• Higher client conversions through better engagement tools.
• Improved analyst productivity with tangible outputs to measure their success.

This strategy transforms your analysts from content creators into measurable growth drivers.

Let’s drive results together.

Want to see how these strategies have helped brokers like FXCM and ATFX attract hundreds of new clients? Contact us today, and let’s turn your analysts into profit-generating assets for your brokerage.