When free content from big trading sites isn’t enough

Many brokers partner with big-name trading websites for free content, often bundled into ad deals or as part of deals with signal providers. At first glance, these articles seem valuable, offering broad market overviews. However, they rarely drive trading activity or reduce client churn because they lack the actionable insights FX and CFD traders need.

The core issue

Most articles on major trading news websites are written by journalists, not traders or analysts. These journalists face immense pressure to produce high volumes of content, sometimes forced to publish one article every 15 minutes.

The primary goal for these websites isn’t to provide actionable insights but to rank on Google and drive traffic so they can sell ads. This approach inevitably affects content quality.

Quantity over quality

This focus on volume results in superficial insights rather than meaningful analysis. A trading website needs to churn out 10 to 15 EUR/USD articles daily to compete, yet each simply recycles generic information easily found through a quick search.

Why this content falls short for brokers

• Lack of actionable insights: Traders need specific strategies and clear guidance, not surface-level overviews or recycled analysis.
• Delayed publication: Content optimized for SEO is often published too late to offer timely, actionable value for traders.
• Poor translation practices: These websites avoid using AI tools for real-time translations, further delaying content delivery to global audiences.

How Trading Bull delivers value

• At Trading Bull, our content is crafted by traders who understand both the markets and the needs of active traders.
• Instead of overwhelming clients with excessive articles, we focus on short, relevant updates that meet the fast-paced needs of traders.
• With the help of AI, we can provide content in any language 24/5.
• Our analysis identifies key price levels, explains market trends, and suggests trade ideas that help traders make informed decisions.
• Articles featuring trade ideas include win rates, giving clients confidence in the insights provided.
• Trade ideas articles come with a “Trade now” button for quick and easy execution.
• Our event-driven trade ideas leverage market events to create urgency and drive engagement.

How brokers can leverage Trading Bull

• Seamless integration across platforms: TradingBull integrates effortlessly with MetaTrader via an Expert Advisor, cTrader Algo, and can also be embedded into client portals. Brokers with their own mobile or web apps can integrate specific parts of the interface, the entire interface, or build a fully customized experience using our API.
• Enhanced client engagement via mobile apps: A broker we’ve partnered with offers trade ideas and news through their mobile app. Clients can subscribe to specific markets and receive push notifications whenever new trade ideas or significant news are published, driving them back to the platform.
• Telegram Bot for flexibility: Available for MetaTrader 4, MetaTrader 5, or as a standalone tool, the TradingBull Telegram bot enables clients to subscribe to preferred markets and receive updates directly on their devices. The bot also supports the full TradingBull interface and includes a ‘Trade Now’ button for quick execution of trade ideas.

Let us help you reach your targets. Contact us for a demo.